Social media campaigns are the art of delivering the perfect message to the ideal demographic and offering them enough value to persuade them to act. This value can be delivered by sharing something beneficial or free, solving a problem they are experiencing, connecting with the viewer emotionally, or just through pure entertainment. Regardless, once this connection has been made, and the viewer engages with the advertisement, the next step naturally follows that they will be willing to act upon the primary function of the ad.
While this action can consist of anything from purchasing a product to product awareness or engagement on social media, it all follows the same timeline: the delivery of the advertisement offered something of value, and in exchange the viewer participated in the campaign. The media below applies to a wide variety of companies and industries, but all of the fundamental concepts of social media advertising remain the same.